To raise and expand the practice of oral healthcare in under-served communities by providing clinical care, education, and by partnering with community and healthcare organizations to create positive health behaviors among the children and families we serve.
Kids Smiles is a leader in advancing innovative and integrated oral health care models in under-served urban communities.

Learn more about the Kids Smiles mission and our work in the video and timeline below.

The Kids SmileS history


The award winning Kids Smiles mission is born: Dr. Joseph R. Greenberg, Founder, shifts his vision into reality of bringing dental care and health empowerment programs to under-served children.


Kids Smiles flagship dental center opens in Southwest Philadelphia with 5 employees and no patients.


The formal Kids Smiles Education & Outreach program is launched with a full curriculum to serve both children and parents in dental center waiting rooms and in the community.


Kids Smiles launches its signature fundraising event the “Open Wide” Golf Classic and Cocktail Party.


Kids Smiles launches Inclusive Dental, addressing the needs of special needs patients in the region, as well expanding our reach through a partnership with PCOM in the “Promise Zone” in West Philadelphia.


Cheryl Janssen is named founding Executive Director and tasked with opening the first dental center. She also develops and implements the outreach program to provide dental screenings and dental health education for schools in the surrounding community.


Kids Smiles’ dental center reaches 17,000 patients and a second location is opened in West Philadelphia to meet the growing need.


Kids Smiles expands services to Washington D.C.


Kids Smiles reaches 73,000 children since opening and kicks off the Sweet Sixteen Capacity Building Campaign to raise funds to expand programs and services to more children and families.

Kids Smiles Board Chair History

1999 - 2003:

Joseph R. Greenberg, DMD


2005 - 2009:

Ms. Lisa Schildhorn

2009 - 2019:

Craig Circosta, ESQ. Emeritus

2019 - Present:

Mr. Bill Burns

2003 - 2005:

Mr. Vince Gordon

2009 - 2012:

Mr. David Proctor

2001 - Present:

Cheryl A. Janssen, CEO/Executive Director

Kids Smiles Business Center

219 B Chester Pike

Norwood, PA 19074


Kids Smiles is a 501(C)(3) Nonprofit registered in the US under EIN: 30-0249717